Huawei unveiled their Mate 9 smartphone in Munich, Germany promising that the Chinese smartphone is going to go head to head with the likes of Apple and Samsung in terms of quality and with an even better battery.
While at it, the Chinese company also taunted the South Korean giants Samsung a bit promising those in attendance that the phone would suffer "No Explosions" while charging.
Huawei consumer electronics chief Richard Yu jokingly promised got a lot of laughter from the crowd gathered at a hotel in the German city at the joke.
Huawei has set itself the ambitious target of becoming the largest smartphone maker by market share within three to four years.
According to market research firm IDC, Huawei held 9.3 percent of the global market in the second quarter of 2016, placing it third behind Samsung with 22.8 percent and Apple with 11.7 percent.
But Huawei holds the number one spot in its home market China and says it is making inroads into European markets such as Spain and Italy, where consumers often buy phones and SIM cards separately rather than bundled from their network operator.
To compete with the bigger brands, Yu highlighted some of the steps Huawei is taking to keep up and even surpass the others including improved processing and gaming performance, longer battery life and faster charging.
"The most important part of this phone is speed," he said.
He claimed that the phone would launch popular apps like WhatsApp and Twitter around 50 percent faster than competing models from Apple and Samsung.
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